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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Tipul înregistrării:	Text tipărit: monografic
Autor:	Kim, W. Chan
Autor:	Mauborgne, Renee
Responsabilitate:	W. Chan Kim; Renee Mauborgne
Editura:	Harvard Business School Publishing Corporation
Locul publicării:	Boston
Anul Ediției:	2015
ISBN:	9781625274496
Descriere:	XXVIII, 287 p.
Limba:	Engleză
Subiect:	Management - Marketing - Segmentarea pieței - Succes în afaceri
Cota topografică:	MGMmon/K44
Clasificare:	658.624
Clasificare:	658.89

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